The Approach

I’m leading U.S. market entry by mapping 8–9 figure manufacturers and integrators, then multithreading into their engineering orgs. I build account plans and org charts for each target, prioritize on trigger events (plant expansions, open controls/safety roles, new capex), and run coordinated outreach across engineering, operations, maintenance, procurement, and quality to assemble 10+ stakeholders per opportunity. Using warm paths through partners and distributors where possible, I sequence technical discovery first, then align commercial terms once engineering buy-in is secured.

I keep a tight feedback loop with the Sales Director, speaking multiple times per week with pipeline updates, call notes, and next steps, so we can remove blockers fast and iterate messaging. This coalition-driven approach is helping us break into engineering teams at enterprise accounts and structure complex, multi-contact deals aligned to U.S. buying processes.