Experience

Functional Safety in Autonomous Robotics

Earth-Moving, Humanoid/Quadruped, AI, AMRs, AGVs, Warehouse Autonomy, Industrial Robotics

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Functional Safety Standards

Sold various functional safety consulting services for standards like ISO 13849, IEC 61508, ISO 26262, FMEA/FMEDA/FTA & Robotics Standards such as  ISO 3691-4, IEC 62061, ISO 12100, & ANSI/ASME B20.1

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Functional Safety Training

Offered SGS TÜV-certified professional safety training for prospects interested in both consulting and certification. Played a key role in shaping downloadable functional safety guides, including material on ISO 12100 and IEC 61508.

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Engineer Compatability

Worked closely with engineering teams, quickly learning complex systems and asking the right questions at the right time. Earned trust by grasping product details fast — a skill that translated directly into better sales conversations.

Book a Meeting

180+

Average sales cycle length in days

1k+

Decision Makers & Champions Engaged

15+

Industries Covered

Critical Systems Analysis

Industry leader in functional safety consulting & training

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The Approach

At CSA, I developed a deep understanding of the product and our customers by speaking with internal engineers, asking the right questions, and studying documentation. I began by identifying companies similar to past clients and tracing internal contact chains to uncover potential leads.

My early approach was broad — I reached out to anyone I could. But over time, I learned that identifying buying signals like open functional safety roles or signs of growth in autonomy was essential. I began prioritizing companies showing these indicators, which made my outreach more effective and targeted.

FAQs

Frequently asked questions

Is this an agency?

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No, Synapse Robotics Sales is the personal brand of Dylan Breheny, an independent robotics sales specialist. I partner with companies to help them close complex, technical deals in automation and functional safety.

What kind of companies do you work with?

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I work with robotics startups and mid-sized companies — everything from agricultural robotics to warehouse automation, mobile robots, and safety-critical platforms. I work with services & products.

Do you only sell, or can you support technical conversations too?

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I’m comfortable leading technical conversations during discovery and early sales calls — especially around compliance topics like ISO 13849 or IEC 61508. When it comes to deeper project scoping or engineering specifics, I typically bring in a technical lead to ensure accurate alignment.

How do you approach outreach?

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Every account is handpicked based on high buying intent signals — like hiring for functional safety roles — and messaging is personalized to reflect your tech and use case.

Take your sales to the next level

Want to check my experience? See here

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